Customers recognise the differentiated value of Australian cotton products.

The Australian cotton industry successfully competes against subsidised cotton producers in a global textile market on the basis of continuous improvements in yield and fibre quality as well as the use of best practice systems across the supply chain. Australian cotton has some competitive advantages that it uses well and others that are yet to be fully exploited such as premium quality and traceability. Increasing global competition for high quality cotton is creating the driver for change. Producers and customers in the value chain for Australian cotton are seeking to create added-value by producing and marketing evolved, and new, premium cotton products and services. This theme looks to create opportunities to fully exploit current advantages of Australian cotton while also opening up other opportunities for Australian cotton to be differentiated on the world market.

We will achieve this by:

  • Identifying opportunities for improvements in fibre quality and cotton products.
  • Demonstrating the value of different fibre classes and defining fibre quality parameters that secure a premium market.
  • Developing customer-based partnerships for the development of higher value and novel products, which differentiate Australian cotton.

​Measures of success:

Customers value the qualities of Australian cotton

  • New fibre classification systems established.

  • Partnerships established to demonstrate the potential for differentiating Australian cotton. 


The Differentiated products theme is managed by CRDC’s R&D Program Manager, Allan Williams. For more information, contact us.