The demand for Australian cotton products is positively transformed.
The historical advantages of yield and quality are under threat as Australian varieties become globally accessible and competitors catch up. In the future, cotton is likely to face new challenges from manmade fibres due to their greater product consistency, the predictability and competitiveness of their prices, the enormous investments in expanding the manmade fibre sector and the emergence of new uses of manmade fibres. Continued innovation will be needed to maintain the competitiveness of Australian cotton not only in the cotton market but also the textile market more generally. The Competitive Futures theme will aim to transform the way in which consumers demand Australian cotton products and continue to make it competitive.
We will achieve this by:
- Investigating existing and future markets for Australian cotton and communicate these findings to the Australian Cotton Industry.
- Facilitating the development of new technologies and systems to improve the competitiveness of Australia cotton.
- Provide the Australian Cotton Industry with knowledge of fabric innovations and future market opportunities.
- Development of alternative and high value cotton products.
Measures of success:
Customers continue to demand Australian cotton products.
The Competitive Futures theme is managed by CRDC’s R&D Program Manager, Ian Taylor. For more information, contact us.
