Stakeholder information needs are met.
Under this Plan, communication is more than just sending information. It is a two-way process which creates demand for information delivery, is responsive to audience needs, and provides content in a way which is timely, relevant and understandable to target audiences. Consequently, effective, responsive and efficient communication in this Plan is fundamental to supporting the adoption of RD&E and meeting CRDCs stakeholders reporting and information needs.
We will achieve this by:
- Providing information for demand driven communication strategies and performance reporting.
- Applying innovative communication methods.
Measures of success:
- People have ready access to industry information.
- Communication systems for all CRDC stakeholders are meeting their communication needs.
- The information and services derived from CRDC investments are in demand and the technologies are adopted.
The Communication theme is managed by CRDC’s R&D Program Manager, Ian Taylor. For more information, contact us.