Pillar 2: People
'People' is the second pillar under Clever Cotton. It recognises that people are central to cotton's success. The themes of the People pillar – Design and innovation; Leadership and capacity; and Adoption and impact – ensure that in developing our world-class research capability, we are providing practical RD&E solutions and increasing the reach and impact of adoption. We will measure our success in this pillar by the level of satisfaction in CRDC by growers and research partners.
Design and innovation
Objective: Embed collaboration in RD&E prioritisation, design, development, and adoption.
Impact: In 2028, growers can see RD&E addressing their problems and creating practical solutions to be adapted and adopted into their production systems.
For more about our investments under the Design and innovation theme, click here.
Leadership and capacity
Objective: Develop people and skills to support industry RD&E.
Impact: In 2028, the development of world-class research capability supports industry goals.
For more about our investments under the Leadership and capacity theme, click here.
Adoption and impact
Objective: Adopt knowledge and technology through dedicated development and delivery pathways.
Impact: In 2028, adoption has increased its rate, reach and effectiveness.
For more about our investments under the Adoption and impact theme, click here.
