How do you 'nudge' growers to recognise the value in preparing for a biosecurity outbreak? That's the question experts have posed to behavioural economics students as part of this year's Nudgeathon, taking place in Brisbane.
The Nudgeathon is a behavioural change comp, in which teams develop solutions to real-life social issues.
Hosted by the Queensland University of Technology, the Nudgeathon is sponsored by the cross-industry Plant Biosecurity Research Initiative – a collaboration of all seven plant-based Research and Development Corporations (CRDC, AgriFutures Australia, Hort Innovation, Grains Research and Development Corporation, Forest and Wood Products Australia, Sugar Research Australia and Wine Limited) plus Plant Health Australia and the Department of Agriculture, Fisheries and Forestry.
The students are presenting their ideas to a panel of judges – including CRDC Innovation Broker Susan Maas – today.
The Summer 2024-25 edition of Spotlight takes a deep dive into the critical role nitrogen plays on cotton farms and its impact on cotton's greenhouse gas emissions, explores exciting new spray technology from SwarmFarm and the LX Group, and delivers an update on the Australian Cotton Disease Collaboration.
