How do you 'nudge' growers to recognise the value in preparing for a biosecurity outbreak? That's the question experts have posed to behavioural economics students as part of this year's Nudgeathon, taking place in Brisbane.
The Nudgeathon is a behavioural change comp, in which teams develop solutions to real-life social issues.
Hosted by the Queensland University of Technology, the Nudgeathon is sponsored by the cross-industry Plant Biosecurity Research Initiative – a collaboration of all seven plant-based Research and Development Corporations (CRDC, AgriFutures Australia, Hort Innovation, Grains Research and Development Corporation, Forest and Wood Products Australia, Sugar Research Australia and Wine Limited) plus Plant Health Australia and the Department of Agriculture, Fisheries and Forestry.
The students are presenting their ideas to a panel of judges – including CRDC Innovation Broker Susan Maas – today.
The Summer 2025–26 edition of Spotlight captures a season of innovation, leadership and forward-thinking collaboration. This edition opens with CRDC’s 2025 Innovation Call, offering up to $50,000 to innovations and solutions for cotton’s most pressing challenges, from pest management and riparian weed control to optimising nitrogen use.
