[item class="twocolumn"]

The Australian cotton industry is internationally recognised as innovative, dynamic and hugely successful – due in part to the willingness of the industry to invest in world-class results and rapidly adopt the emerging science, innovations and technology. 

However, the environment in which the industry operates – be it at the farm, industry or international scale – is rapidly changing. Increased volatility in production, prices and climate, combined with rising input costs, shortages of skilled staff, cotton’s declining share of the global fibre market, greater consumer awareness and rapidly emerging technologies all suggest that the future for the industry is going to be increasingly complex and uncertain.

The challenge for the industry is to continue adapting to these changes and remain profitable, sustainable and competitive. 

As a result, a key aspect of CRDC’s research and development focus over the coming years is to invest in areas that ambitiously seek to transform the industry to ensure it is profitable, sustainable and competitive in 20 years time, and beyond. It’s an ambitious goal given that the future is unpredictable, so the challenge for CRDC is how and where to focus these investments. 

CRDC’s three futures themes - profitable futures, sustainable futures and competitive futures - have been included in the CRDC’s 2013-18 R&D Strategic Plan, providing a clear framework through which CRDC can invest in long-term innovations to address its goal. 

[/item] [item class="twocolumn"]

Profitable futures delivering innovations in cotton production to build the long-term profitability of cotton farmers.
Sustainable futures finding solutions for the challenges and opportunities that will impact on the future sustainability of cotton in Australia.
Competitive futures transforming the way in which customers demand Australian cotton products, and providing innovations which continue to make Australian cotton competitive. 

Of course, as with all ‘blue sky’ thinking, the sky really is the limit. The scope of research in which CRDC could invest in the future is extremely broad, so to assist the industry narrow this focus, a Futures Forum was held in late 2013 with 80 invited delegates from across the industry to help identify the areas of priority and possibility.

The Forum’s focus aimed to challenge the assumptions about the way Australian cotton is produced and used; identify new ways in which cotton could be produced and used into the future; and identify the points along the supply chain where CRDC could focus its investment. A broad range of priority areas were established as a result of the forum (outlined in detail in the Futures Forum Delegate Report), giving CRDC some clear guidance as to where potential investments may now lie.

CRDC will now draft a briefing paper on the Cotton Futures theme, outlining the priority areas, the key outcomes CRDC will be driving towards, proposed partners and the planned procurement process for each area. This paper will be provided to the Forum participants and the wider industry for consideration – and from there, CRDC will then start the process of calling for, and investing in, specifically targeted futures research. 

As they say, watch this space![/item]