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Productivity & Profitability

Goal 1: Increase productivity and profitability on cotton farms

Why do we need to increase productivity and profitability on Australian cotton farms? 

A successful Australian cotton industry plays an important role in ensuring Australia’s future economic prosperity – and the sustainability of rural communities.

Cotton growing will continue to evolve. Whether change is driven by productivity constraints or environmental, economic or regulatory factors, the long-term profitability of cotton farming will rely on finding innovations and strategies that allow the cotton-farming system to adapt.

New technologies and the industry’s capacity to innovate will help drive increased productivity and profitability of Australian cotton farms which is essential for Australia to remain competitive in the global market place. Only by working together will we be able to safeguard our industry’s leading position, long-term competitiveness and resilience.

Lifting productivity and profitability by $1.5 billion across the board will reduce the gap between Australian cotton’s top producers and the production average – and build a stronger and more sustainable industry.

Key focus areas and activities:

1. Optimised farming systems.

Delivered by:

  • Investigating and communicating the application of beneficial new on-farm technologies and scientific approaches
  • Investing in real time monitoring, building adoption capacity and developing benchmarks, decision tools and practices to support on-farm resource efficiency decisions
  • Testing and providing information on the social, environmental and economic viability of new farming systems
  • Investigating the drivers behind farming system volatility and potential mitigations


2. Transformative technologies

Delivered by:

  • Investigating and facilitating the development (by third parties) and adaption of beneficial new technologies and systems for cotton farms
  • Working with partners to develop strategies to support digital applications and develop frameworks for digital agricultural tools in Australia


3. Protection from biotic threats and environmental stresses

Delivered by:

  • Investigating and monitoring the economic, environmental and social impacts of biotic threats and environmental stresses
  • Investigating and delivering new and improved tools, systems and strategies for the surveillance, prevention and sustainable and responsible management of biotic threats and environmental stresses
  • Working collaboratively with growers and consultants to deliver industryled biosecurity preparedness activities and address identified knowledge gaps